Why We Choose Squarespace for Small Business Websites
As a small business ourselves, we understand the need for simple solutions when it comes to your business. Whether you are looking to create your website yourself or work with a designer, your business requires a manageable solution that can be easily maintained with your small team.
When it comes to choosing a platform to host your businesses’ website, the options are endless. It can be daunting trying to decide which is right for your business, and hopefully by the end of this blog we’ll save you the time of trial and error and show you why we love using Squarespace for small business website designs.
Easy to Use & Maintain
The top reason we steer small business owners in the direction of Squarespace is because of how easy it is for their team of non website designers to maintain. Squarespace’s drag & drop system allows you to add or take away anything you need within a couple clicks. Once we’ve finished designing a website for a client, they are easily able to take over their site and save cost on paying someone to update and maintain their website as time goes on.
It’s an All-In-One Platform
Think of Squarespace as your local department store. Rather than driving around town to shop for items one by one, Squarespace offers all of the basic built-in plug-ins and features under one roof. Unlike Wordpress where you need to download additional apps and plug-ins to customize your needs, Squarespace offers connection to things like your email marketing campaigns and e-commerce options within their platform.
That doesn’t mean your options stop at their built-in features though. Squarespace offers you the flexibility to have a designer add additional plug-ins and coding to further customize your website. Which takes us right into the next benefit of Squarespace:
Coding is Optional
One of the large benefits of Squarespace for small business owners is the fact that there is no need to know how to code. This means once your website is designed & live, you aren’t chasing down your designing or trying to fix a line of code yourself.
Coding is completely optional, and in general the smaller the business the less of this we include in our designs. As mentioned above, Squarespace gives you the flexibility to customize your website with injecting code in certain sections, but none of this is required to have a beautiful & efficient end product.
Straight to the Point Analytics
As a business owner, your time is valuable. You wear a million hats and you need to be able to check your analytics quickly. Squarespace has its own built-in analytics which allow you to monitor your website’s performance and basic visitor behaviour.
Further, you can integrate your Google Analytics and track your top ranked search keywords within the platform.
Security
Many small businesses come to us with outdated Wordpress websites that are no longer functioning the way they originally did & complain of their websites being “broken”. Why?? Because Wordpress is an open source platform and this means anyone can create plugins and add-ons that can easily affect the security of your site. For larger companies with teams dedicated to their websites this is less of an issue, but for small businesses this is super high maintenance & leaves you more vulnerable to threats.
Squarespace on the other hand is a closed source platform, and the updates & security are handled by Squarespace HQ! This means that rather than worrying about your site’s security or that an update will affect your website’s functionality, you can spend your time dreaming up your next product or offer!
Bonus: SSL security is included, which improves your website’s rankings in Google.
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