3 Ways to Make Your Website Stand Out
We are all about seeing small businesses do less with more. It is amazing what you can accomplish with platforms like Squarespace that allow teams of non-designers to manage your website. Having said that, your website plays a huge role in how your business is perceived. It is often one of the first places individuals view, and is where they’ll decide whether or not to support your business further. Despite being on limited resources, there are three areas we recommend investing in your website to help you stand out among big competitors.
Cohesive Branding
You knew we were going to say it… Branding is the foundation of your website. Cohesively displaying your logos, brand fonts, colours, and any brand graphic elements sets the tone for the personality of your website. For this reason, we recommend clients invest in professional branding before designing their website.
Personal Brand Photos
Photography is often one of the first places small businesses choose to save money. While we never shame clients who need to use stock photos when starting out (trust us, we all need to use stock photography options at one time or another), it makes an immense difference in how established your business appears. Professional photography can be used not only on your website but assist in the growth of your social media presence.
Clear & Concise Copy
While we love talking about the aesthetics of your brand’s online presence, focusing too heavily on how your website looks can lead you to forget the importance of what you’re actually saying. When a potential customer lands on your website you want them to be able to easily understand who you are & what you do. Bonus points if you tell them how you do it differently. While the structure and design of your website can assist with this clarity, it often comes down to your copy. If you don’t have anyone on your team who can concisely write copy for your business, we highly recommend hiring a professional.
Need help with your website? We can help!